Cloud Service Providers

Cloud Service Providers

by Mike Sweetman
10 June 2019


Cloud computing is an industry that can be an example for the entire IT industry, both in terms of growth and in the number of benefits it provides for all types of consumers. Cloud computing market is expected to grow to $623.3 billion by 2023. Growth is observed in almost all segments of cloud computing (IaaS, SaaS, etc.)

Cloud services are viewed as so standard now that most organizations include cloud computing expenses in planning their annual budget, Cloud services are utilized much more frequently than companies’ own data centers because of their ease of use and the cost minimization.  
As in all industries, as the broad use of cloud services increases, there is a corresponding cost reduction and improvement in the quality of service.

From the use of the buzzword “cloud” in the first decade of the 21st century, his industry has grown organically and even the most insistent t skeptics now look at this field with respect.

Top cloud providers


One of the pioneers of the cloud industry, Amazon, is now the flagship of cloud services and is very well entrenched in the IaAC segment, as well as in new segments for working with date sсience, big data, machine learning, etc. Synergy Research Group published results showing about 30% of the market in the cloud business was held by Amazon in 2016. Elastic Cloud Compute (EC2), Elastic Beanstalk, Simple Storage Service (S3) and Relational Database Service (RDS) give Amazon the ability to support all kinds of customers.

Google Cloud

Google took a very important step in supporting the development of cloud services and was one of the first to start promoting solutions based on IaaC and PaaS.  It provided users with the opportunity to work within their framework and many popular programming languages and also work with NoSQL databases. It has added various cloud services for working with IoT, machine learning, big data, etc.

Microsoft Azure

Microsoft immediately realized the potential of cloud computing and created Azure as its entry into the cloud services market. . Azure’s advantage was its orientation towards the Microsoft technology user sector and the application of the .NET database to ensure a minimum threshold for existing projects to enter the cloud. his approach fully justified itself, and other cloud services were added, including machine learning, IaaS, image processing, IOT, etc.


Heroku is one of the most beloved and popular cloud systems among developers, and it supports the PaaS approach and many programming languages.

Initially, this cloud system was developed for the Ruby programming language, but it turned out to be successful and easily applicable for projects using other programming languages such as Java, Node.js, Scala, Clojure, Python, PHP, and Go. When GIT was added to this tasty cloud system as a tool for deployment, Heroku became even more popular on the PaaS list of systems it is very easy to use.


Very interesting cloud provider in the IaaS sector. They offer virtual servers, use KVM hypervisor, and distinguish themselves by providing faster cloud services because of their support for SSD rather than the standard HDD. With Kubernetes as a container service and their data centers in main important places on different continents,  they are a strong cloud service provider for projects of any size.  


Dedicated and managed services (IaaS). They provide a public cloud, private cloud, hybrid cloud, multi-cloud and virtualization. On the application level, Rackspace provides database services, CRM, e-commerce, ERP, Java and .NET application services. Rackspace has the most advanced integration with other cloud providers. This helps to use present solutions in the basement of the existing cloud.


This is the most valuable player in the area of cloud computing today.  In about 2007, IBM Corporation launched its cloud and business services, which are distributed via the Internet. In 2013, IBM bought a great international hosting provider, Softlayer Technologies, which owned 13 data centers in the US, Singapore, and Amsterdam.  And in 2014, they increased funding for new data centers as part of a strategy for the expansion of the main services on the IBM cloud platform.

This is not all. In March 2017, IBM announced the project IBM Q - the creation of the world's first universal quantum computer. Access to its resources will be provided through the platform IBM Cloud.

Oracle Cloud

Oracle Cloud provides enterprise level IaaS, Paas, SaaS solutions and, very importantly, Data as a Service (DaaS). This cloud service supports an Oracle-specific framework as well as open source frameworks. for instance, Kubernetes, Hadoop, and Kafka. Oracle Cloud is doing very well in SaaS for Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Enterprise Performance Management (EPM), and Internet of Things Applications (IoT).

Alibaba Cloud

A new player with great potential to grow. Alibaba cloud has Elastic Compute, Data Storage, Relational Databases, Big-Data Processing, Anti-DDoS protection, and Content Delivery Networks. It has 19 regional data centers globally and provides cloud services on the level of IaaS, PaaS, and SaaS. Open source container management such as Kubernetes makes this solution very interesting for customers.

Cloud computing companies 

People generally work with public clouds and think that cloud systems are somewhere far away and we are connecting to them via the Internet. This is not true 100%, because there are private clouds.

Private clouds are in demand from companies who like to keep their data and services in-house. These can be large businesses or corporations, in the medical or energy sectors, and other sensitive applications. Often these organizations are prohibited from using public clouds by law.

Why, under these circumstances, do companies still want to use a cloud approach? Same as for the public cloud, it saves resources, makes applications scalable, increases reliability, and unifies technical support. By using containers and container management systems any system can be easily reconfigured and transferred to other company hardware. All of this happens inside the organization,  meeting the requirements for security and accessibility.

Thus, the private cloud is also important and a valuable part of the market.

At the junction of public clouds and private clouds, new technology is formed, hybrid clouds. Hybrid clouds allow you to safely save sensitive data and process it in a private part of the cloud, but write the rest of it into the public part of the cloud, saving your resources in servicing your own hardware.

Private cloud providers

Hewlett Packard Enterprise

Hewlett Packard provides valuable solutions in the area of private clouds, based on Virtual private cloud (VPC). HP Helion Managed Virtual Private Cloud is a managed cloud to help clients to connect to a public cloud through an on-site network. Also, HPE proposes hybrid cloud computing by cloud management platform OneSphere. It helps to deploy apps and gain data insights faster.


VMware, as the leading company in virtualization software, took one of the leads in the area of private clouds. Their product, vCloud Suite  (Enterprise Ready Private Cloud Software),  allows building a reliable, scalable and secure private cloud for corporations and large scale information systems. VMware’s industry-leading vSphere hypervisor makes the process of cloud management easy and stable.


Dell (EMC) has a great solution to provision, manage and monitor your private cloud. They propose all kinds of private cloud components, including virtual private cloud services, cloud management, and cloud security software. As mentioned in the  Dell solution brief “Building a private cloud with Dell will help your organization empower users and customers with the right service levels, optimize application delivery, reduce total cost of ownership, and enable service-centric IT that accelerates business responsiveness.”


Oracle has a wide range of cloud consumption models, including private cloud. Oracle Private Cloud Appliance On-Premises allows improving resource utilization for application workloads and simplifying application deployment. Another approach from Oracle is building a Private Cloud for the Customer to satisfy all requirements to keep data and services in-house.


IBM Cloud™ Private is a reliable and scalable cloud platform that runs on client infrastructure. They use open source frameworks, containers, Kubernetes, and Cloud Foundry to create a corporate level of private clouds. IBM Cloud Private has instruments for self-service deployment, monitoring, logging and security, different kinds of middleware, data and analytics.


Microsoft Azure Stack allows to customer use Azure technologies on premises. This gives very good flexibility to use Microsoft Technologies, including .NET and MS SQL, to build public and private solutions for customers to meet regulations for data that need to be stored and processed on the private cloud. And, as a plus, Microsoft Azure Stack HCI organizes running virtual machines on hyper-converged systems and uses Windows Admin Center to connect to Azure. Microsoft uses all new technologies for private clouds; for instance, web services, containers, serverless computing, and microservices architectures.


One of the leading private cloud providers, Cisco allows creating an on-demand infrastructure, network optimization, an intent-based data center, and simplified operations. They have different products for building a private cloud, such as Cisco CloudCenter Suite, Unified workload control, Container management, Application performance management, etc. 

Red Hat

Red Hat® Cloud Infrastructure is a very good and cost-effective solution for building and managing an open, private Infrastructure-as-a-Service (IaaS) cloud. They have a wide spectrum of high-quality products like Red Hat Cloudforms, Red Hat OpenStack Platforms, Red Hat Virtualization, and Red Hat Satellite.  Through the use of Red Hat Enterprise Linux, all these components allow any organization to build a private cloud that meets any legal or other requirements.

SaaS Cloud Provides

Software as a Service grew in popularity quickly. Of course, this type of cloud system has a niche for individual customers and small businesses as well as large corporations. The beauty of this solution for users is the availability of a ready-to-use solution and software product on the Internet.

SAP Cloud Platform

SAP provides much Software as a Service product; for instance, Cloud ERP, Cloud Procurement, Cloud Analysis, Cloud CRM, Cloud Supply Chain, Cloud HR, and Cloud Financial Management. The advantages of such cloud services are a very quick time to market and the ability to adapt these solutions for the specific needs of customers.


Most valuable of the SaaS, Salesforce can be used as SaaS for small businesses and enterprises. Salesforce can be used for $25 a month, making it a great option compared to building such infrastructure on site. Their main focus is CRM, and they also provide artificial intelligence for intelligent forecasting and automation. Salesforce provides Service Cloud for call center software and customer support and Field Service especially for employees who work in the field. Also, SaaS for Marketing Cloud helps to build a data management platform and marketing automation. Salesforce B2C Commerce is used for corporate level solutions for building shopping experiences, etc.

Google G Suite

Google G Suite provides top of the class SaaS such as Gmail, Docs, Drive, Calendar, Meet, etc. It is notable that these services work very well from the small business sector to corporate level customers. Prices for Google G Suite are reasonable and set-up of services for new companies is easy and quick. Availability from mobile devices as well as desktops and 24/7 access to data and communication tools makes these services very popular. Office 365 Microsoft makes an excellent SaaS product,  Office 365, which allows collaboration within online versions of Microsoft Word, PowerPoint, Excel, and OneNote. The advantage of this approach is always an up-to-date version of the software. Access through mobile phones, tablets and desktops make this technology very attractive to a wide range of users. With OneDrive, your work materials will always be at your fingertips.

Cloud market share

As mentioned in this article, cloud infrastructure spending grew 46% in Q4 of  2018 and exceeded $80 billion US dollars. 

ZDNet reported that the top five best cloud service providers are Microsoft, Amazon, IBM, Oracle, and Google. Microsoft has about $21.2 billion annual revenue run rate, Amazon has about $20 billion and IBM has about $10.3 billion. These are the most valuable cloud computing vendors, but Oracle, Google, and Alibaba are also very big cloud providers and all of them are growing very fast. IBM’s strategy emphasizes hybrid clouds and Salesforce is still the first in the SaaS area.

Cisco released the seventh annual report for Cisco Global Cloud Index 2016-2021 in early 2018 where they noted: 

  • The sustained growth of multi-cloud traffic is expected.
  • The growth of cloud traffic is facilitated by the improvement of information security and the development of the Internet of things.
  • Doubling the number of hyper-scale data centers is expected.
  • By 2021 94% of tasks and virtual calculations (instance) will be executed in cloud data centers, in traditional data centers - 6%.


We have demonstrated that cloud service is very firmly entrenched within the general concept of the IT industry, the cloud computing industry continues to evolve and improve, and that this is facilitated by both established large companies and new cloud providers, such as Alibaba.

And interestingly, cloud solutions can be used by individual users, small businesses, and corporations and can also be used in the form of private clouds. This covers virtually all potential users, including the mobile device sector (for example, photo storage and contact list), which adds confidence in the continuing development of this technology.

Based on the listed solutions in the field of cloud technologies, you can conduct cloud providers comparison and choose the one you need. This will not be difficult to do, as for any problem in IT now there is a reliable service in the cloud at an affordable price.

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